The difference between content writing and copywriting is often confused but there are multiple differences between the two. Do you know what they are? With many businesses looking to employ both at copywriter and a content writer, it is important that you know the difference so that you know which one you are asking The Yorkshire Editor to do for you, either as a short-term, one-off piece of work, or as a long-term, continuous contracted collaboration. Let’s take a look at content writing in greater detail.
A content writer is employed for educational or entertainment purposes. This is through a longer-term relationship with readers than a one-off piece, often through the most common ways which are as a web content writer and blog writer services. However, there are many other offerings available and popular for use by a content writer. Though sales and services are the main responsibility of a content writer, the aim of, for example, blogging, is to establish a relationship with clients and customers who turn to a specific business for advice, where a blog would help to lay a substantial and healthy foundation. Not only is content writing there to educate and for entertainment purposes, but it can also be an instructional style of writing, also tending to be longer in length and strategy than copywriting texts.
Blog writing is a very popular service required by clients from all different industries in order to increase their reach. The biggest reason that businesses use blogs for their clients is to enhance the trust between themselves and their clients; trust is how long-term relationships are created and how more products are sold with little marketing required later down the line.
As blog writing uses content writing, not copywriting, this writing style uses the two E’s: education and entertainment. Blog content writing requires continuity, know-how and a talent that not everyone has, so be sure to choose your content writer wisely!
If you are as fed up of playing the human or ai game as we are, then you are in the correct place. We are sick of AI already! How many times every day do we hear comments like: Are you scared for your job? Is AI better at writing than a human? Or, hadn’t you better learn to do something useful?
Well, the truth is AI has shaken up the world and is capable of undertaking very simple and mundane tasks in an incredible way at insane speeds. Yes, AI may have got to grips with the very basics–and please note that we just said “basics”–but anyone who has learned the English language as a second language or studied it in great detail will tell you just how complex it is. By this, what we are saying is that AI certainly has not and to our mind, never will, be able to write like a human.
It is daily proof for us as we spend so much time correcting errors and flaws created by AI or AI copy written by robots. In an attempt to speed things up, perhaps to help a business, save on expenses, or remove the need for a writer, actually, what ends up happening? An editor, proofreader, copywriter, content writer, and so many more humans, be that a freelance content writer, in-house, remote or hybrid, end up being employed to fix the AI mess.
So, what can you learn from this?
If you are looking for a high standard of professionally written content, look no further than The Yorkshire Editor. We create 100% human written content for you, guaranteed no AI content writing tools used here, so feel free to run us through any AI detector you like!
We pride ourselves in getting to know you and your business so that we can educate and entertain your target audience in the very best way in order to keep them coming back time and time again. We know that for your clients and customers to trust you and your products/services, you have got to be able to first trust your content writer; the person educating your target market all about your business. Without trust, there’s no business for either of us!
We love to do that little bit extra for our clients because we value them so much! That’s why we provide FREE extras, like:
Every week, we do one small job TOTALLY FREE as our “Act of Goodwill”! – Will next week be your turn?
We love working with clients across so many different industries, from accountants to medics, farmers to physiotherapists, restauranteurs to writers. In fact, there aren’t many industries we haven’t worked with!
Want to see what we can do for you and your business?
Check out some of the businesses we have already had the pleasure of working with, below:
Life’s a pitch!
Does this ring a bell?
Well, it is absolutely the case for some people when it comes to dealing with words in general; they get frustrated, are ill at ease and don’t know where to turn to for help. Well, that’s where we come in! Using our degrees, specialist qualifications, vast experience and the perfect amount of patience, we have helped hundreds (if not thousands) of clients to become more successful in their specialist industries and genres.
Occurring AFTER Substantive and/or Developmental Editing, if you wish to make sure that your text is looking sharp, tight and “on point”, then this is the edit for you! Enhance your style, ease of readability, and get that professional polished feel. As its name suggests, we will scrutinise your choice of words line-by-line to discover what impact your words have and examine the words you have chosen to use, taking clarity into consideration, too.
This is where attention to the literal words on the page is paid. We delve into the grammar, spelling, quality of writing, the tone and style of writing, consistency, continuity, and whether the writing is appropriate for the audience it is aimed at.
While the stereotypical “Mechanical Editing” is to ensure that an author/writer is adhering specifically to a Style Guide or Referencing System, like Harvard, which we are more than capable of doing, we generally do things a little differently around here. Why? Because we are asked so frequently to help people either change their language style into a native UK British English written form, or to adhere to a specific Dictionary when checking, amending and editing writings and manuscripts, such as Oxford, Cambridge, or Collins, amongst others.
A commonly overlooked, but essential area of editing is fact-checking. Not only does this increase your credibility and the accuracy of your writing, but it also ensures that you are legally and ethically protected. Though this SHOULD occur as part of the Copy Editing process, it is often missed out or not completed to a high enough standard by some editors. Therefore, we offer this as a service all on its own, if necessary.
What do you do if you require multiple or all of the above editing services? You request The Big Combo! Combining Line, Copy and Mechanical Editing, along with Fact-checking. This is our most popular service and there’s a good reason for this: it saves writers/authors/businesses a lot of time and an enormous amount of money, at the same time as ensuring the highest quality final product that you will, for certain, be proud of!
Has your text been edited already but you need a final pair of eyes to look it over? Proofreading is an essential final check that ensures all errors are flagged and amended BEFORE your text gets published. The aim of this service is to ensure that any spelling, grammar and punctuation errors are caught before the eyes of the public see your writing. Typographical and formatting errors (the aesthetics) can be flagged here, too. This may be the final service before publication but you’d be amazed at what we pick up here! You should also be aware that if your proofreader finds a high volume of errors, they can also recommend that it goes back to your editor at this point.
Send us a copy of your pre-completed/edited manuscript so that we can read through it as if we were the desired target audience. We will highlight any challenges, inconsistencies and plot holes, as well as provide you with a report containing feedback to help you enhance your work. Alternatively, some authors prefer to send us a list of questions to answer instead of us writing a report for them, which is a totally viable option if that’s what you prefer. As long as we can help ensure that you are giving the very best of yourself on the page, we do not mind what format of feedback you prefer.
As a fully qualified teacher, Katie, BA (Hons), PGCE, QTS, MA, uses her experience, expertise and knowledge to assist writers in the following areas (and more!): - Dyslexia; - Assistance with English as an Additional Language (EAL); - Literacy enhancement; - Phonetic spelling correction; - Transition from US to UK British English.
Are you looking to sell a product or service? Needing a writer to focus on persuading readers to convert from being solely readers to purchasing your product or the service you provide? Copywriting is designed purely to persuade the reader to buy or use your service or product and is targeted at sales and eCommerce. It is meant to be attention grabbing! We love writing for Amazon, Walmart, Product Expert, Ergo Adaptive, Gift Ideas Mag, and so many more businesses as a copywriter to help enhance their sales of the products and services they provide.
Do you know the two E’s of content writing? The purpose of content writing is to Educate or Entertain. Alternatively, content writing can also have the purpose to instruct a reader. If you’re looking to build relationships with your readers, then this is the service you would require, as they would start turning to you for advice. This style of writing is all about engagement and value. Content writing tends to be longer in length and strategy, but being consistent with a blog, for example, would lay a healthy foundation for future sales/services you may wish to provide.
Have you written something out with a trusty pen and paper, but now need it typed out? If you don’t have the facilities, the time or the inclination, we can type it all out for you AND proofread our work, too.
Do you have something that you would like us to offer as a service but you cannot see as a service currently available? Don’t panic! Just send us a message and we will be sure to help you out in any way we can. If it’s a wordy problem, we will be sure to find a solution wherever possible!
Do you have something that you would like us to offer as a service but you cannot see as a service currently available? Don’t panic! Just send us a message and we will be sure to help you out in any way we can. If it’s a wordy problem, we will be sure to find a solution wherever possible!
As a small business, feedback from our clients means an enormous amount to us. It helps us to grow, not only as individuals but as a business, too. We work hard to create a personal service for each and every client, no matter how big or small the job is, and we endeavour to ensure that they feel they have received the service they deserve.
Here’s what our latest clients have said about our work: